General Public: Segmentation – Supporters
Read more about who the Supporters are
Supporters have highly positive perceptions of pharmaceutical companies operating in the UK. They are highly familiar with the sector and their support is universal: they are more likely to rate the sector positively across all the reputation KPIs (Favourability, Trust, Advocacy) and detailed drivers of trust than any other segment.
Legend
Reliable & Responsible
Are reliable and keep their promises
Are good at what they do
Behave resonsibly
Are open and transparent
Are well led
Have my best intrest at heart
Share my values
Science & Innovation
Produce effective medicines
Ensure the medicines are safe
Communicate possible side effects
Invest into research of new medicines
Use the latest, cutting-edge technology
Produce medicines that people need
Leading in discovering medicines
Ethics and Transparency
High ethical standards
Transparent clinical trial results
Transparent medicine pricing
Price medicines fairly
Ensure access to medicines
Minimized the environmental impact
Focus on patients needs
Contribution to society
Good Employer/Citizen
Treat their employees fairly
Provide good jobs for people
Employ highly skilled staff
Financial contribution to the economy
Create lots of jobs in the UK
Reputation Key Performance indicators
Supporters
Total
Demographics & habits
Supporters are more likely to be male and live in the North and Northern Ireland than the population as a whole. They are also more likely to watch television to stay informed than the public overall, as well as read printed newspapers and use mobile news alerts. Supporters have an interest in world issues and events, enjoy discussing these with friends and family and share their opinions on social media. They seek out information about the sector and are willing to get a COVID-19 vaccine if it were available to them.
Gender
Age
Region
Source of information
Readership
Attitudes
Share my opinions on topical issues with my family or friends
I am active on social media sharing my ideas and views
I have a lot of friends, contacts or followers via social media
I take a genuine interest in world issues and event
People often seek out my opinion or advice
I discuss pharma issues with family /friends
I seek out information on the pharma industry
If a vaccine for COVID-19 were available, I would get vaccinated
Last modified: 20 September 2023
Last reviewed: 20 September 2023